Sales – Facts and Stats curtinFM
Facts and Stats
Curtin Radio undertakes credible research each year to identify the composition and size of its audience with our most recent research conducted by McNair Ingenuity Research in June 2016.
~ Over 55′s – 56%
~ 40-54′s – 17%
~ Under 40′s – 27%
Curtin Radio’s total cumulative audience is *225,000 different people each week, all people 15+. This figure actually represents a greater cumulative audience share than some commercial radio stations in Perth.
~ Male/Female Gender is 55/45.
~ 53% of Curtin Radio listeners are active ‘retirees’ …35% are ‘empty nesters’….and 48% are still in the workforce.
~ 75% of all Curtin Radio listeners are the ‘Main Grocery Buyer’ (household decision maker).
~ The average time spent listening (TSL) to Curtin Radio each week is 15.6 hours.
~ 39% of Curtin Radio listeners tune into radio online.
~ 519,000 different people aged 15+ tune into Curtin Radio at some time each month.
~ Sport, reading, movies, gardening, music, arts & crafts, travel and computer/internet are amongst our listener’s most popular hobbies or interests.
~ Popular weekend programmes are Let’s Talk Gardening, Born in Boots & From the Vault.
Curtin Radio offers excellent cost efficiency and is the ideal vehicle for sponsors (‘advertisers’) to target this mature, affluent audience.