Advantages of Marketing
Advantages of Marketing on Curtin FM 100.1
- Our independent broadcasting license regulates marketing airtime to a maximum of only five minutes per hour. This means your business will always feature prominently because our listeners remain attentive…… they’re not bombarded by over commercialism and this is in fact ….why so many listeners select Curtin FM… as their preferred station
- We offer flexible, cost effective and targeted marketing schedules…..designed to accommodate your business….and your budget
- Because we are foreground radio….our audience is listening…… always retentive …..and remain loyal to Curtin FM …..and our Sponsors ….alike
- Having discerning listeners over the age of 45…. translates to a savvy and financially powerful demographic consisting of Baby Boomers, Retirees, and Empty Nesters….with high disposable income
- Our listeners value local content, news, voices and personalities and appreciate our music format. Your message will be heard!
- Independent radio consumerism is continuing to expand. Curtin FM is considered credible, accessible and approachable by it’s listeners. In short….our listeners trust us. Your business will be valued!
Benefits of Marketing on Radio
Your market listens to radio…..anytime….anywhere!
In fact, around 95% of the Australian population listen to radio. People can carry out a wide range of tasks whilst listening to the radio……in the car…. at the office…..in the garden….. surfing the net. You can reach your customers through radio… day and night and this increases the frequency of your message…..and radio messages work most effectively through repetition. A consumer may need to be exposed to an announcement three or four times before they take action. Reaching this level of frequency is often more cost effective than other media choices.
Radio is targeted
All radio station’s broadcast with specific market segments in mind, so despite there being many radio stations to choose from……there are particular stations that target your specific market.
Curtin FM 100.1 specialises in reaching the affluent over 45’s market.
Sound is memorable
Sound is stored in the memory more effectively than the written word. The spoken word offers emotion and encourages the listeners’ imagination to produce their own desirable image of a product. Radio is the theatre of the mind and Curtin FM provides an excellent in house production facility that offers flexibility for your creative, fast turnaround ….and a professional outcome. Whilst there are many other ways to access music in this technology driven age, there is still a very strong group of listeners that find comfort in radio. That’s why marketing your business via radio makes sound economic sense.
Radio is Immediate ….and Constant
It can influence the listener at the point of purchase….. and as the market is constantly changing, your message can be tailored and targeted to the demographic specific. Radio introduces you to new customers, and as consumer habits change.
Cost Effective Targeting
In most scenarios radio marketing will be less expensive than print or television….and can be placed in a time frame where it can have the most impact. For instance, if there is a program that has a high volume of listeners it may be to your advantage to have your message placed within that program… or near it (this is called an adjacency).
Radio generates awareness. In business….you’re likely to reach new customers by tapping into the ‘community’ of radio listeners. It’s a bit like casting seed. You may not see a sale today, but the multiplied airing (impressions) of your radio spot will result in a harvest at some point because even if the audience has no use for your product today…… the seeds are growing and they are likely to remember you at a future date when they do have need.
Radio is local ….and no other station is more local and in touch with the community than Curtin FM 100.1….keeping you informed… ‘the traffic is at a standstill southbound on the freeway’….’this weekend you might like to attend’……
In summary, radio is cost effective, broad reaching, and offers your business long term benefits!